Inspired to DJ Wolfman Jack from the movie American Graffiti, DJ Q8 is a mysterious man who knows very well drivers and their habits, just like Q8, a European network of more than 4,400 service stations. Through the radio, he tells his stories and gives his best advices to drivers, being very close to people. The campaign includes two TVC and some radio long formats (1 minute each) in which it really seems you are listening to a radio program and to a real DJ. Online, DJ Q8 comes to life through a web radio where he keeps on giving his advices and interacts with people. A real radio, with a real programming, during which the street DJ selects music and tells his own stories.