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Project Header Image
Film Integrated Campaign Web Design

The Climb

Client Levissima
Location Milan
Year 2014
CREATIVE TEAM
Daniele Dionisi - Creative Director
Angelo Marino - Art Director Supervisor
Pietro Ferrari - Copywriter
Massimiliano Sbrolla - Director
Agency: Lowe Pirella Italy
Partner: National Geographic Channel
CDP: Zoofactory

Challenge

Knowing where food and drinks come from makes us feel safer.
so We explained the alpine origins of Levissima water showing how unpolluted those mountains are.
We invited people to experience it with a virtual climb.
We meant to strengthen the client’s relationship with old customers and to contact a younger target.
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Execution

A climb was performed by an alpinist equipped with a GoPro camera.
That produced subjective shots used to rebuild a first person experience through several challenges.
Latest Html 5 tools gave the same interactive experience on desktop and mobile.

Results

• 600.000 visualizations
• 150.000 single entries
• 7.600 registered users
• 100.000 games
• 16 minutes average playing time
• 30.000 interactions on social networks
• Buzz on online and offline magazines
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Awards

ADCI
1 Shortlist - Branded Experience
1 Shortlist - Digital Motion Design, Website, blog e mobile app
1 Bronze – Website